Do you find yourself purchasing products and food because you recognize the brand of the product? In some cases, brand name product may be of higher quality and a better investment in the long-term. Many times, however, when you buy a brand name item, you are paying for just that….the name of the product. Many generic or store brand products are very similar in taste or quality to their brand-name counterpart and, in some cases, may be manufactured at the same facility but just packaged in different boxes. Yet, the brand name product is more expensive.